Thursday, July 15, 2010

Promote General Transcription Business with Promotional Letters

Do you want general transcription work from home?

Sending out promotional letters is an effective way to promote your general transcription services. A promotional letter is a sales letter introducing and selling your services.

You can use promotional letters to introduce your services to prospective clients and to remind existing clients about your services. You can use them to introduce new services and special offers.

The first step to having a successful mailing campaign is to target your prospective customers.

Determine what type of transcription work you want and then compile a list of the types of clients you want to work with that will give you the transcription work from home you want. Compile a list of prospects that are within a 5 mile radius. For example, if you want to transcribe one-person dictation, contact authors. If you like to transcribe meeting minutes, contact associations.

How should you write a promotional letter?

Of course, you want to make it clear that you’re offering general transcription services and describe your services. Mention your qualification to do general transcription work for them and mention what sets you apart from other general transcriptionists. Do you provide better quality transcripts with the highest accuracy? Do you offer faster transcription turnaround?

Get their attention with a benefit-oriented headline that targets your customers. Don’t make it look like you’re sending the same letter to everyone. Personalize the letter or at least make it look like it’s personalized. Do your research. Make an attempt to get the name of the decision maker and address the person by name.

Mention their industry and mention that you’re experienced with doing transcription for their industry or that you’re specialized in transcription for their industry. If you have any specialized knowledge or skills that will benefit them, mention so.

Tell them what benefits they’ll get from using your general transcription services and why they should outsource work instead of doing it in-house or attempting to transcribe it themselves.

You want the letter to look professional and inviting with a friendly tone. And of course, it should be error free.

Giving an incentive to use your transcription services will increase your response dramatically. An effective promotion technique is to do a short transcript for a new client free or offer your first transcription job at a discounted rate. This is a good way to prove that you can do the job. You can limit the free work to a certain amount of audio minutes.

Mail consistently. Success from any kind of marketing depends on repetition. Your promotional mailings will be even more effective if you follow up with a phone call a few days of sending it out.

A promotional letter is one of the most important tools of making your prospective clients aware of your transcription services. Don’t underestimate the effectiveness of promotional letters to get general transcription work from home.

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3 comments:

Viola said...

Thank you for sharing such a nice information regarding medical transcription!!

According to one medical survey report, it has been observed that the demands of Outsource Medical Transcription are increasing at a rapid rate.

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Gayathri said...

Good stuff about business transcription. Keep blogging and thanks for sharing...